Digital Designer EMEA
:
KEEN Europe Outdoor BV
Full-time
Digital Designer EMEA
We are looking for a Digital Designer responsible for turning business initiatives and goals into creative, user-centric experiences.
About the job
As a Digital Designer you will be responsible for turning business initiatives and goals into creative, user-centric experiences to delight and captivate our fans.
You will drive the design of desktop, tablet, mobile, and email form factors and of key digital marketing collateral including social media assets, digital catalogs & look-books and digital retail tools.
This position will require proficiency in design software, color correction, layout design, and typography. as well as a broad spectrum of design expertise, including drawing, illustration, and studio art skills.
The ideal candidate will have previous work history and portfolio assets to demonstrate a deep understanding of eCommerce layout design, promotional campaign creative, email layout design, and various types of marketing assets and collateral. You will be rooted in a strong foundation of design philosophy and tooling, but will continuously be looking for new trends and opportunities to evolve the way fans interact with our brand.
Key Responsibilities:
You will drive the design of desktop, tablet, mobile, and email form factors and of key digital marketing collateral including social media assets, digital catalogs & look-books and digital retail tools.
This position will require proficiency in design software, color correction, layout design, and typography. as well as a broad spectrum of design expertise, including drawing, illustration, and studio art skills.
The ideal candidate will have previous work history and portfolio assets to demonstrate a deep understanding of eCommerce layout design, promotional campaign creative, email layout design, and various types of marketing assets and collateral. You will be rooted in a strong foundation of design philosophy and tooling, but will continuously be looking for new trends and opportunities to evolve the way fans interact with our brand.
Key Responsibilities:
- Receive creative briefs and execute creation of web-optimized assets for weekly marketing/messaging campaigns and features on KEENFootwear.com and other digital assets.
- Work closely with the eCommerce, marketing and creative team to develop and produce creative for all EMEA and partner ecommerce sites, email campaigns, online marketing and features/functionalities.
- Develop high level and/or detailed mockups and prototypes to effectively communicate interaction and design ideas.
- Utilize internal collaboration tools (i.e. JIRA and Slack) to ensure efficient workflow of projects through asset lifecycle.
- Partner with front-end development team to create and regularly maintain digital style guide for repeatable UI patterns and typographical treatments to ensure quality and consistency of design.
- Identify opportunities to strategically test certain assets using tools such as Google Optimize for A/B, multi-variate testing.
- Communicate with KEEN team members and external vendors/printers on all aspects of projects to produce final graphics that are delivered on time and that represent the KEEN brand.
- Constantly drive excellence in production and storytelling.
- Bolster brand positioning objectives and amplify key brand attributes in every piece of content produced.
About you
Leadership/Cultural Responsibilities:
- Work harmoniously within a diverse environment, with a wide variety of people and with every level of the team.
- Proactive, professional, flexible, energetic, creative, resourceful, positive attitude, detail-oriented.
- Eagerness to take on additional responsibilities and expand knowledge of both the company and footwear industry. Seek growth and learning opportunities.
- Maintain a high level of personal responsibility, accountability, ownership and integrity.
Knowledge/Skills Required:
- BA/BS degree in Design (e.g. interaction, graphic, visual communications) or a related field or equivalent practical experience.
- Strong understanding of digital design, layout and typography
- Strong communication and collaboration skills.
- Mastery of Adobe CS (Photoshop, Illustrator, InDesign).
- Interest in lifestyle consumer behavior and trends.
- Experience with product photography is a plus.
- Experience with Adobe Premiere and After Effects is a plus.
- Knowledge of HTML, CSS, Javascript and responsive web design
- Experience: 2+ years in an eCommerce environment and understand the consumer needs of shopping and brand positioning in various device formats. Specific experience working in an adaptive mobile system previously is desired.
- Experience designing with localization and translation in mind.
- Strong, clean visual design sense.
- Proven project management, communication, time management and teamwork skills. Strong foreseeing skills and a proactive approach.
- Self-motivated, shows initiative, quick learner.
- Must possess enthusiasm for helping on all aspects of marketing and graphic design projects
- English written and verbal on proficient level. German, a plus.
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