Fontanel started out as a platform for Willem and myself (Thomas) to experiment and challenge ourselves.
To have creative freedom and push our (and the industries) limits. Validating our vision, trying to find out what works and what doesn't.
We started this experiment 14 years ago. The online world was very different back then. Facebook was still a college invite-only platform and Instagram didn't even exist. The way you received inspiration was totally different. In the decade that followed we’ve seen so much change both in the digital and creative landscape. Looking back, we encountered an inflection point almost every other year. A moment where we needed to ask ourselves if what we we're doing was still relevant.
At the beginning of last summer, after having redesigned our magazine, this question once again popped up regarding Fontanel Jobs: is there still a need for a creative job board in The Netherlands? Or should we just pull the plug?
Because even though our job board had been running steady for quite some time, we felt it was starting to age. It had remained more or less unchanged in the last five years. Most of it had to do with Willem and I starting another company (Homerun) but also because we hadn't really taken the time to strategically analyse the value of a niche job board in these changing times.
So six months ago, we set out to try and find an answer to that question. We chatted to dozens of companies growing their creative teams. We interviewed creative job seekers, assessing their job hunt experiences and the problems they encountered.
Summarising, the two main problems that kept coming back were:
- Companies: struggle to connect with top talent. In a race for the best creative talent, they struggle to tell their story in order to differentiate themselves from similar companies.
- Job seekers: struggle to discover companies and jobs. The job hunt is usually a long and difficult journey, like finding a needle in a haystack. It starts with discovering and comparing companies and jobs that resonate and hopefully ends after a most often stressful application process.
After analysing all of the feedback we found both these problems weren't really solved by our current job board. Nor by other job boards for that matter.
So, we figured it was worth another shot. To try and make a case for a new version of Fontanel Jobs, combining our experience of running a creative job board with the experience of creating digital content for our online magazine.
We set out to create a new career platform for today’s creative professionals that:
1. are looking to discover new cool companies
2. want to find a job they love
3. are looking for guidance in their creative career growth
The new Fontanel Jobs
Today we’re proud to launch the first version of this new Fontanel Jobs. Besides a new design (new homepage, a new job post design and a new company profile design) we've rebuilt the website from the ground up and added quite a lot of new features, for both job seekers and companies including:
- Better company profiles
These help companies share a richer, more authentic story and enable job seekers to compare companies more easily.
- New city landing pages
A dedicated landing page for Amsterdam, Rotterdam, Den Haag, Utrecht and Eindhoven. More to come if there's demand for it!
- New company type landing pages
A dedicated landing page for Agencies, Brands, Startups, Scale-ups and Corporates. If you know what you're looking for.
New ways for companies to be more visible on the platform with spotlight companies and spotlight jobs.
This is just the beginning though, there is more to come. In 2020 we will be creating more editorial content for creative career growth and also an improved dashboard for companies.
1. Better company profiles
Just as Airbnb helps you discover and compare holiday homes, we created plus profiles aimed at doing the same for companies. What sets them apart from similar companies? How big is the team? What's the male/female ratio? How does the company score on diversity? Nudging cultural change one step at a time by putting this information front and centre.
Showing the same layout and content throughout the job board also makes it easier to compare different companies with each other.
Have a look at some leading companies that were brave enough to already create a Plus profiles: Bakken & Baeck, GRRR, Fabrique, , Multitude, Studio September, Digital Natives, Das Buro, Freshheads, , and more on the way!
A lot of this information isn’t available anywhere else online right now, which is pretty cool. Our aim is to provide a national overview of all companies in The Netherlands on the lookout for creatives.
2. City landing pages
Planning to move to Amsterdam and looking for a job? Curious what startups there are in Eindhoven? These new City landing pages help job seekers narrow down the 2500+ companies and jobs we have in our database. More to come if there's demand for it, check them out:
3. Company type landing pages
Looking to work at specific type of company? The Company type landing pages help job seekers narrow down our big database of companies and jobs. Checkout the 5 new landing pages below:
Work on cool projects for awesome clients at agencies like 72andsunny, Studio Dumbar and Spil Games.
Work in small teams, own many hats and move nimbly at awesome startups like Homerun, Polarsteps or Peaks.
Keep challenging yourself on a global scale at Dutch corporates like Heineken, Philips or Netflix.
Make impact at the fastest moving Dutch companies like Booking.com, Backbase and Wetransfer.
Work in-house at leading Dutch brands big and small, like Nike, G-Star, Olaf Hussein or Vanilia.
The past years, the main request from companies was to have more options to stand out, putting their company or job opening front and centre. That's why we're introducing ‘Spotlights’.
Spotlight companies are featured across the platform on a variety of pages: an agency from Amsterdam will be featured on both the ‘Agency’ and ‘Amsterdam‘ landing pages and on other profile pages of similar company types. Read more
Spotlight jobs will be featured on the homepage and top of the all jobs listing page. Read more
After all these years, I'm proud that Fontanel is still a platform to experiment.
As all-star Wayne Gretzky put it: "You want to try and skate to where the puck is going to be, not to where it has been". We’re using this big redesign as another stepping stone in our quest to inspire and enable creatives in The Netherlands to find a job they love.
I hope you like it, and would love to hear your thoughts!
We'll use your feedback to improve the platform.
P.S. If you want to stay in the loop of our progress, subscribe to our newsletter down below!