The UI/UX Designer primarily acts as an internal advisor in order to enhance the design element from branding and marketing aspects with clear focus on consumer. By conducting research and continuously refining the user experience, this role creates click dummies which will be integrated into the component library. The ideal candidate has in-depth consumer behavior knowledge and understands how to develop responsive concepts and integrate them across various tools and touchpoints for premium brand.

YOUR RESPONSIBILITIES

• Design an excellent user experience across all digital touchpoints (website/shop, microsites, etc.)
• Develop and manage best in class UI designs & click dummies
• Create user stories, personas and storyboards based on research on consumer target groups to identify and analyse critical user touchpoints and micromoments
• Advise the website and microsite manager to redesign and integrate functions in order to enhance and simplify the user experience
• Constantly track UX/UI KPIs, define actions to steer the digital performance, refine consumer groups which are aligned with the eCommerce strategy; collaborate closely with Frontend Development and IT to ensure technical alignment, best-in-class-performance and consistence