Wout is a digital native raised in a pop-up culture. A Hyper Island - Interactive Art Director alumni and co-founder of The Pop Up Agency. He has a global work experience in the creative industry. 

Wout is driven by creativity and always has ideas that drive business for start-ups, companies or brands. Ideas are explained with strategy and told with a story. Communication products that fit in the world we're living in. He invests time in making his own ideas reality as well, mostly with his friends from the industry. An enthusiastic, inspiring, creative person with a mind and heart full of ideas.

He loves playing drums (pretty good), singing (not that good), writing and reading.

Wout has worked for a diverse group of leading brands, agencies, start-ups and companies across the globe. He has a global working experience in leading cities as Amsterdam, London, Berlin, Stockholm, Paris, New York, Los Angeles, Shanghai, Singapore, Tokyo and Hong Kong. South-America and South-Africa are high on his list.

He worked directly for brands as Coca-Cola, Facebook and HyperIsland. Agencies include TBWA, BBH, Hasan & Partners, Khanna / Reidinga and Mediamonks. Start-ups he helped growing are Sit & Heat, Gibbon, Yellowbag and HowDo.