The VPRO wants to be an indispensable factor in the social debate and to offer leading, in-depth content on history, investigative journalism, foreign countries, youth, science, art and culture, drama and documentary.

The VPRO responds to the expectations and needs of its audience and wants to realize social and personal impact. The broadcaster is autonomous and quirky and does not shy away from the experiment. The VPRO can be found as a precursor on as many platforms as possible and works together with (inter)national partners.

By stepping off the beaten track and explaining what is happening in the world, the VPRO wants to contribute to new insights and ideas. The loyal and committed support base consists of 340,000 members, subscribers and donors and a growing number of online followers.