Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the origi­nator of performance apparel - gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow.
We’re about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand. That demand has created an environ­ment of growth.
Today, with millions of unique registered users across UA’s Connected Fitness community, the brand is resonating with more athletes than ever before, and we’re investing to change the way athletes live. 
UA is an environment where building a great team is vital, and where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace. Our teammates and the world’s hungriest athletes alike, live by a code, a pledge to themselves and everyone else: Protect This House... I Will.