Our designs are at first an art of dealing with people; it focusses on human interaction and engaging our audience. We don't expect them to sit back and relax, we want to take them on a graphic journey and surprise them. Maybe sometimes we make them feel uncomfortable, maybe we make them smile. But always we try to open up the senses and set them out to seek and explore. Our audience is not just a target group, they are part of the design elements and we strive to immerse them in narrative design. 

We see ourselves as storytellers, critical design thinkers and strategists who are aiming to create valuable intangible experiences for people.

There is a Chinese saying: Tell me and I'll forget; show me and I may remember, involve me and I'll understand.

Our designs are focussed on the experience of the audience and there for we choose the medium that has the most impact. This forces us to be interdisciplinary and challenges our talents and knowledge in an exciting manner. We aim to stay openminded, seek out for experiments and play.