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We connect people with spaces and places by embracing creativity and world-class design to create human-centered solutions.


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Founded on a mission to make things better.
We are wayfinding experts creating perfectly balanced solutions that empower millions of people to move confidently and fluently.
For the past 37 years, we have been part of peoples’ journeys through airports, hospitals, and museums, across cities, campuses, and parks. From our studios in Amsterdam and New York, we collaborate with the world’s best architects, designers, and experts to create identity and connection through wayfinding. By integrating Orientation, Navigation, and Experience we design user-centric wayfinding strategies that truly connect people with spaces and places.
From strategy to wayfinding
Every wayfinding solution starts with a clear-cut strategy founded on our ONE principle. We define the roles of spatial Orientation, Navigational information, and Experience-based elements to create an identity through wayfinding.

From design to solution
We develop wayfinding interventions that truly connect people with spaces and places. We create user-centric guiding systems by orchestrating tools such as architectural flows, user journeys, and cutting-edge information design. Contextual, connecting, consistent and clear.
We develop wayfinding solutions for a wide range of clients.
We combine creative thinking with a strong analytical mindset and integrate spatial insights, psychology, and data into elegant wayfinding systems. Our deliverables include data, spatial analytics, user mapping, journey creation, identity concepts, and cutting-edge information systems.
Our wayfinding expertise spans four domains.
Urban, Mobility, Culture and Healthcare. These environments and their dynamics pose unique challenges to users and their journeys. It is our job to tailor our holistic wayfinding approach to the needs of users within these domains.
Our creative collective is expanding. We are a fun team of innovators changing the way people interact with their surroundings. Sound interesting? 

Meet the team

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Perks & benefits

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✨ Highlight: 

The office

Anne Frankstraat 31, 1018DM, Amsterdam

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