The Base of the Pyramid (BOP) is the largest but poorest socio-economic group worldwide with over 4 billion people. They are economically active as consumers, producers, entrepreneurs and employees. The BoP Innovation Center is an alliance that develops, learns about and accelerates programs dedicated to business led sustainable innovation at the BoP.

For more information on the BoP concept you can visit our website (www.bopinc.org). Or for an inspirational video on how business approaches can contribute to poverty alleviation you can go to http://vimeo.com/channels/aidortrade.