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ASICS Europe B.V.


ASICS is one of the world’s largest sportswear manufacturers.


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ASICS Europe B.V. is the European Headquarters of ASICS, one of the world’s largest sportswear manufacturers. As a multi-sports brand we offer an outstanding range of shoes, apparel and equipment. Asics is famous for its great running shoes; in many marathons around the world more than half of the runners wear our shoes. Besides products that are purely focused on sport, ASICS makes shoes and clothing for the lifestyle branch as well. Onitsuka Tiger is the part of the brand that is purely focused on fashion. Our goal is to become just as successful in performance apparel, lead by the running category. ASICS stands for 'Anima Sana In Corpore Sano' which is translated in English as 'A sound mind in a sound body'. Our philosophy is to stimulate people in sports and to provide them with innovative high-tech products. The company was founded in 1949 in Japan by Kihachiro Onitsuka. The European headquarters, with more than 200 employees, are located in Hoofddorp since 1995. Subsidiaries are located in various other European countries. Our people describe working at ASICS as passionate, focused on continuous improvement, performance, global, teamwork and quality.

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